Simon Sinek, author of Start With Why, explains how great leaders inspire action in this 2009 TED talk. “People don’t buy what you do; they buy why you do it. What you do simply serves as the proof of what you believe.”
The idea is as applicable to selling products as it is to ending child exploitation; in my work for The SOLD Project, I was challenged by that reminder today.
So, why does The SOLD Project exist? Because we believe every child has the right to a childhood. We believe that kids should never be prostitutes, and that, so far as it’s within our power, it’s far, far better to protect a child from ever being exploited in the first place than it is to rescue them. That’s the “why” that drives what we do and how we do it. We’d all love for you to join us. But don’t do it for us. Do it for you—because you, too, believe that this cause is worthwhile.